One of Melbourne’s most anticipated and hyped venue launches! The brief was to build a venue identity from the ground up, combining Moon Dog’s fun and playful style with a Honky Tonk you’d find in Nashville. The venue had to fit within Moon Dog’s portfolio while also standing on its own as a unique, one-of-a-kind offering. As the lead designer at the time, my role was all encompassing and covered all creative direction of the venue.

Creating a consistent visual style for Wild West was key from the outset. This came through in the use of custom typography and repeated symbols like rope, stars, and spurs across the assets.