This one is for all the Below Deck fans out there, of which I am unashamedly one of them! Aesha Scott wanted the Drop brand to be a reflection of how she is as a person; unpretentious, fun and approachable.

Playful typography and illustration was used to give the brand personality, while keeping the colour palette limited and uncomplicated. The branding was rolled out to cans, 4pk wraps and cartons, as well as PR assets to kickstart the brand for the Drop team to run.