Alcoholic juice is here! The goal of this campaign was to create a visual identity for a new category of Fizzer, both in keeping with the ‘Fizzer family’ but unique and fresh to differentiate from existing seltzer products.

Exploring depth and movement through gradient meshes and hyperrealism helped bring to life the flavour and juiciness of the product. This campaign was rolled out across print, digital and in-venue activations to gain maximum awareness.