A brand spankin’ new Fizzer flavour! Guava Splash was the first new flavour to join the Fizzer line-up after the brand launched, and this campaign played a pivotal role in building the Fizzer brand identity. The brief was to follow the playful, fun and bright personality of the brand with a hit of nostalgia to match the 00s alcopop inspired flavour.

Leveraging 80s patterns and geometric shapes to lean into the nostalgia, the campaign was rolled out across a launch event at Harlow, as well as print and digital assets.