This annual event is one of the most important on the Fizzer brand calendar and with that the assets are required to be eye-catching, informative and, of course, a strong representation of the Fizzer brand. Primarily a digital campaign, the objective here is to stop the scroll and drive engagement with the promotion on social media. Compared to previous years, this campaign delivered a 41% increase in page views.

Pixelated shapes and a slot machine animation mechanic were used to capture the unlimited options of vessel people could bring for the day, in a fun and engaging way.